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Dale Hourlland, Founder and President of Hourlland Enterprise LLC has been cultivating his craft in the entertainment industry for more than 40 years, and like many people in this industry, has held many of the design and execution positions available. He knows the feeling of having a hoist not move when it should, shortly before a full house would be expecting a curtain to rise, with all eyes on him to make it happen, and was fortunate enough to have support for just such an occasion.

Taking the experience of working in production to the manufacturing side of the industry, he has worked with theatre consultants, owners and operators of performing arts centers, sports arenas, professional and educational theaters, and with manufacturers of machinery, to connect all of the dots between the theatre consultant and the stage, incorporating the nuances and reliability that speak to the environment of the stagehand, the technical director, the music teacher, the aerial choreographer, or any other end-user in an entertainment venue. Recognizing that this is not a one-size-fits-all solution, but rather a practical and feasible approach that completes the intent of the system design so it can be the tool set it should be in a real-world setting, Hourlland Enterprise LLC was born.